Systematic, Strategic, Scalable Growth.
B2B MARKETING BY TGA
From strategy to execution, our performance team brings expertise, AI-powered workflows, cutting edge tools and integrates seamlessly with your team to scale marketing impact. Explore our core service areas below.
Strategy & Consulting
MarOps, Data & MarTech
Unlock the full potential of your database and MarTech stack with seamless integration and user adoption.
Partner with experts to align marketing strategy with business growth and outperform competitors.
Creative & Content
CAMPAIGNS & DEMANDS
Deliver high-performing content that strengthens your brand and maximizes multi-channel engagement.
Design & execute proven growth strategies that accelerate pipeline and revenue impact.
Strategy & Consulting
Marketing Operating Model Design
Go-To-Market Strategy
Future-proof your marketing function with operating models designed for agility, scalability, and performance. We help you implement flexible workflows and team structures that leverage skills efficiently, creating new ways of working that drive sustained growth and adaptability.
Go to market with confidence. Faster. Our team accelerates your path to value by co-developing campaign strategies that convert. Whether it’s ABX or full-funnel campaigns, we ensure your organization reaches the right people at the right time.
Change Enablement
Data Analytics & Impact
Experience positive change, without disruption. Our team’s proven transition management experience minimize disruption during organizational transitions; aligning your processes, technology, and talent while maintaining momentum. With expert planning and ongoing support, we guide your team through organizational transformation with ease.
Transform your data into actionable insights that drive growth. We help you interpret complex marketing data to make informed decisions and clearly demonstrate the impact of your efforts. Ensure your marketing organization proves its contribution to growth with clarity and confidence.
2. MarOps, Data & MarTech
Marketing ROI & Impact Attribution
Workflow Transformation
Successful intent-driven marketing requires a strong orchestration strategy for the many moving parts. Our campaigns expertise spans signal tracking, database segmentation, messaging creation, engagement scoring and reporting, and new-age BDR collaboration.
High-impact marketing programs are a result of robust multi-channel campaign planning and execution. Our campaign managers support integration of all your tactics and channels including social, email, SEO, SEM, content syndication, nurture, sales automation, web, advertising and paid media.
System & Data Integration
Effective campaign optimization relies on accurate data analysis. Our engagement dashboards and weekly performance reporting cover campaign metrics, A/B testing and tracking, user behavior heatmaps and bidding strategy.
3. Campaigns & Demand
ABX Intent-Driven Campaigns
Multi-threaded Program Management
Successful intent-driven marketing requires a strong orchestration strategy for the many moving parts. Our campaigns expertise spans signal tracking, database segmentation, messaging creation, engagement scoring and reporting, and new-age BDR collaboration.
High-impact marketing programs are a result of robust multi-channel campaign planning and execution. Our campaign managers support integration of all your tactics and channels including social, email, SEO, SEM, content syndication, nurture, sales automation, web, advertising and paid media.
Data-driven Optimization (SEO, SEM, CRO)
Effective campaign optimization relies on accurate data analysis. Our engagement dashboards and weekly performance reporting cover campaign metrics, A/B testing and tracking, user behavior heatmaps and bidding strategy.
4. Creative & Content
ABX Intent-Driven Campaigns
Multi-threaded Program Management
Our creative teams harness AI-powered writing, design and video services, and our AI Center of Excellence is dedicated to staying on top of how new AI applications can increase speed and efficiency in B2B marketing.
Content atomization is key to effective ABM strategies, enabling personalized content at scale. Increase the impact and reach of all your marketing collateral for 1:1 outreach and various use cases, personas and industries.
Data-driven Optimization (SEO, SEM, CRO)
Content may be king, but quantifying its impact has long challenged marketers. Our team’s Content Analytics services provide data-driven marketing leaders the support they need to report ROI on every aspect of their campaign efforts.